10 Expert Methods to Supercharge Your Brand on Social Media
Looking to transform your brand’s presence on social media platforms?
Expert strategies pave the way for success. Here, we share 10 Key Methods that can amplify your brand's impact and reach on various social channels and beyond.
1. Storytelling with Purpose
Every brand has a story waiting to captivate its audience. Experts understand the art of crafting compelling narratives that resonate with their audience. When created authentically, these stories establish an emotional connection, transforming how audiences perceive and engage with a brand.
2. Data-Driven Strategies
Understanding how people behave, what they like, and the latest trends is crucial in social media. Experts use these insights to adjust what they post, when, and how they engage with their audience. Every decision is backed by the information obtained from studying user behaviour which is captured via analytics, and insights from Google Analytics, HubSpot or directly via Meta and other social networking platforms.
3. Engaging Content Creation
Content remains the backbone of social media. Experts prioritise creating content that educates, entertains, engages and inspires. Whether it’s striking visuals, informative videos, or captivating text, a comprehensive content strategy is essential to maintain audience attention. With the rollout of Google G4, the emphasis is on ‘engagement’ on your website, rather than what they are ‘not’ doing. This means giving ‘value’, and keeping your audience engaged with tools such as calculators, videos, and more. This is important to know when driving your audience to your website from social media. The 80:20 rule is still relevant in content for social media it can’t be all work and no play!
4. Community Building
Establishing a loyal community around your brand is key to fostering advocacy. Experts actively participate in conversations, respond to queries, and acknowledge their audience. By nurturing this community, a sense of belonging and loyalty is fostered.
5. Consistency and Adaptability
Consistency is crucial, but so is the ability to adapt. Experts strike a balance between maintaining a consistent presence and being agile enough to embrace evolving social media landscapes. By staying ahead of trends, they ensure their brand remains relevant.
6. Influencer Collaboration
Partnering with influencers can significantly expand your brand's reach, but you need to have a strategic approach and set up systems to monitor performance aligned with Influencer social media marketing. Experts understand the value of aligning with influencers whose audience matches their brand ethos. Leveraging their credibility and reach significantly boosts brand visibility and credibility. Investigate and interview Influencers with a clear vision of expected outcomes, and expectations from the Influencer and have a budget to work with.
7. Visual Storytelling
Utilising compelling visual content is a key aspect. Infographics, videos, and visually appealing posts capture attention quickly, conveying messages effectively and enhancing engagement.
8. The New Hashtag Strategy 2023
Expert social media strategies often include hashtag use. Using relevant and trending hashtags improves content visibility and connects your brand with a broader audience. However, 2023 has been interesting for hashtags, with Instagram recommending only now using 5-8 relevant hashtags per post!
I have been an avid user of hashtags over the years, carefully cultivating the perfect hashtags for my posts, only for the goalposts to move as they always do with social media. Too many hashtags can make your post look spammy and desperate for reach and visibility.
HubSpot suggests leaving hashtags out altogether may not hurt from time to time. This is why it can be helpful to have a social media strategist on your team to ensure you are up to date on the trends and intricacies of social media.
9. Embracing Live Engagement
Live content on social media platforms generates real-time interaction and engagement. Experts utilise live video, Q&A sessions, or product launches to directly connect with audiences. One significant advantage of live content is the introduction of monetisation features, allowing your audience to support you by sending Stars, contributing to social media earnings.
10. Paid Advertising Optimisation
Investing in strategic paid advertising, customised with precise targeting and compelling content, significantly boosts a brand's visibility and audience engagement. However, managing paid advertising can be complex, especially due to industry-specific regulations. It's advisable to seek guidance from a social media ads specialist.
While boosting regular posts is a good starting point, a comprehensive ad strategy is vital for consistent social media advertising. Ensuring your ads are tailored to your service areas is crucial to avoid misleading clicks from non-relevant audiences.
For local businesses, keeping your advertising local and targeted within your service area is key. Monitoring this targeting is essential. While a free Meta consultant might be available, their assistance may be limited, particularly in ad creative support which can be due to language barriers and time zone differences.
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”
Yes, there are way more to these 10 key methods for social media, but this will get you started at the very least. Too busy to do it yourself? We can help create a tailored strategy to follow and implement for your business. Should you need a team, we can organise that too.
Take Action: Elevate Your Brand Today!
Ready to amplify your brand to new heights? Implement these expert methods and witness the transformative power they have on your brand's social media presence. From powerful storytelling to data-driven decisions, influencer collaborations, and more, these strategies will propel your brand's success.
Further Reading on Business
If you're eager to dive deeper into the world of business, here are a few recommended reads:
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Heather James Creative Director
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