Brand and business stationery design for Cycling Gear Australia eCommerce product store based in the Sunshine Coast, Queensland.
When Paul came to me via a friend and gave me the brief of what he needed, I new straight away what needed to be done.
He gave me a logo he had been using and it was quite busy, I wanted to simplify it and tie the old and the new together.
So I used the bike chain to do that and it worked! To the right is the old logo!
BEFORE
AFTER