Staff training onsite at Tony White Group for social media, design programs, photography, and videography for content creation and advertising.

Tony White Group is comprised of many businesses across Australia. I was employed as the full-time Group Digital Marketing Manager from June 2022 until November 2022 for the Illawarra businesses.

I was then rehired as a contractor to train staff in the areas of the role I was responsible for and more specifically what I had set up for the company.

Sanjeev Lal, the Principal Dealer, and the owner asked me to train staff to continue the best social media presence the companies have had in a very long time. He has also asked me to return to conduct the monthly Marketing Meetings with management.

Staff Training

Staff Freelance Trainer for Tony White Group for Group Digital Marketing Manager role.

Training

Adobe Creative Cloud
Canva
PLANN Social Media Scheduling
Facebook & Instagram Meta Business & Ad Accounts Management
Australian advertising compliance and standards
File organisation and management
Photography, videography and camera equipment
Managing social media accounts on desktop & smart devices

Stakeholders

Illawarra Toyota Albion Park
Illawarra Toyota Wollongong
Illawarra Hino
Fuso Illawarra
Albion Park Mitsubishi
Shellharbour GWM Haval
Illawarra 4X4 OffRoad Centre
Wilsons Holden Service Centre

Content Design & Publishing

Below are just a few examples of what was covered in staff training. The training was conducted with non-creative staff and may continue into 2023.

Photography, Video & Camera Equipment

A significant part of the role of Group Digital Marketing Manager required photography and videography from corporate events, dealership internal and exterior photography, staff profile photography, sponsorship events and more.

This is a very small selection of photographs taken while I was working at Tony White Group, more of which can be viewed online now (from June-Nov content only) on their socials within videos and reels as well.

I trained staff on how to use the Smartphone, Nikon Z30 camera, and audio recording equipment in order to produce content for the businesses.

It also included file management, software programs, and online design systems that were used to produce the content to create advertising and marketing for social media and websites.

Here is an example of photography before my time in the Group and the photography I did during my time employed.

BEFORE